Digital Community Builder
Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.
In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.
The skills required
Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.
However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.
Digital Community Builder Jobs in the North East
Covering Northumberland, Tyne and Wear, Teeside and County Durham, the North East includes the cities of Durham, Sunderland and Newcastle upon Tyne, as well as other communities like Gateshead, Middlesbrough and Darlington.
In the 18th, 19th and early 20th centuries, the area's economy mainly relied on shipbuilding, heavy industry, coal mining and manufacturing. However, most of these faced significant decline after the second world war.
The region's economy is now mainly based in the service sector, and it is also known for its retail, art and culture. A number of tech companies are located in the North East, as well as businesses based in the petrochemical and steel industries.
What's more, the region is home to a significant amount of scientific research, particularly at the Centre for Life. This facility in Newcastle includes exhibition space for tourists, as well as a number of working laboratories that are used by biotechnology companies and medical clinics.
For those seeking Digital Community Builder roles, just some of the companies that have headquarters or manufacturing facilities in the North East include Santander, Sage Group, Virgin Money, Tetley Tea, McCoy's Crisps, Greggs the Bakers, Nestle and Coca Cola.
In addition, there's BAE Systems, which manufactures military tanks, while Siemens produces steam turbines and Nissan operates the largest car factory in the UK.
Popular locations
Digital community builder jobs at Cast UK
Do you love getting social and watching your subscriber and follower numbers grow? If you’ve done it professionally or have shown a professional mindset in your private community building, you could be very useful to companies up and down the country. Leave your details by registering using the link below.
If your business isn’t growing its community – or if it’s shrinking – it’s possible that a talented digital community builder could be just what you need to stop the rot and get your name talked about. Call 0333 121 3345 and Cast UK can find you some very sociable candidates who are (unsurprisingly) eager to talk.
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