Sales manager
Sales professionals are often highly talented and qualified members of any organisation, but without a strategy and a direction, their hard work will never be as effective as their credentials deserve. Keeping them all pushing in the same direction is the sales manager.
Sales manager jobs normally lie between the team itself and the sales director or, in the absence of such a position, the board. Their role is to turn the company’s sales goals into reality through careful planning, coming up with a workable strategy and ensuring the team is able to get it done. They will do this with a mixture of hands-on instruction, hiring relevant staff and removing others from the team, monitoring sales performance and reporting back to the board with accurate figures and projections.
In larger companies, there could be another echelon in the sales hierarchy, such as an area sales manager or a regional sales manager, who will have similar responsibilities but over a distinct geographic area
The skills required
Sales managers need to balance the personal with the technical. Sales can be an exciting role when you’re landing new contracts and motivating a talented team, but there’s a lot of calculation and poring over figures involved.
You’ll need to have a good contact book and be able to recognise potential openings, which means you’ll have to be on top of your sector constantly, monitoring its moves, trends and opportunities. And since you’ll be the focal point for a whole sales team as well as the point of contact with the board, you’ll also need to be an excellent speaker and presenter.
Sales Manager Jobs in Burnley
Whereas most northern towns with milling and industrial heritage are closely linked to a major city such as Manchester, Leeds, Newcastle or Glasgow, Burnley is something of an oddity thanks to its relative isolation. It’s a good 22 miles (34 km) to the centre of Manchester to its direct south, about the same distance west or Bradford and the next major settlement to its north is Carlisle, 80 miles (130 km) away. Its nearest neighbour is Blackburn, 10 miles to the west and roughly Burnley’s twin in terms of population (and its footballing rival).
Burnley started out as a market town, trading chiefly in wool and other farm products, until the Industrial Revolution, and particularly the canals, reached the town. When coal was discovered close by, the picture was complete. Before long the town was thriving, with wool mills and eventually cotton mills powered by steam engines making the town thunder with productivity. Inevitably, the mills were to gradually close down and Burnley went through a period of isolation and stagnation, particularly after the Second World War.
The town is, however, looking forward, and has attracted investment and jobs over recent years. Industrial estates have sprung up around the town, and perhaps because of the distance to large cities, Burnley has become almost self-sufficient when it comes to retail, with a bustling town centre and a host of chains setting up shop there. This all adds up to a positive story for those looking for Sales Manager positions in the Burnley area.
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Sales manager jobs at Cast UK
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