Sales Forecaster jobs
Productivity of goods and the logistics of getting them from their raw materials sites to the shops, forecourts and wholesalers is all influenced by one thing: demand. There is no point producing millions of a product when there is only demand for hundreds of thousands. At the same time, though, producing hundreds of thousands when there’s a demand for millions will mean that the company is not as profitable as it could be and customers will look to your competition to fulfil their demand.
Keeping track of demand will be the task of the sales forecaster. The sales forecaster will have a series of statistics at his or her disposal on which to base the likely demand figures. At the root will be the ongoing sales charts, which will show trends over long periods of time, from which expected seasonal changes can be worked out. However there are other demand drivers at play, which must also be taken into account. If the sales and marketing team are organising a campaign, the sales forecaster will need to know – similarly if, say, a retailer is doing their own promotion on a product.
This is vital because the production, procurement and logistics teams will all need to know their expected levels of work and acquisition of raw materials. By having a more accurate picture they will be able to arrange supply, staffing, warehousing and transportation needs. Forecasters will generally work in the medium and short term timescales, the latter ideally being a fine-tuning of the former. No forecast can be 100% accurate, but by delivering workable predictions to production planners, the supply chain can be optimised.
The skills required
Expertise in forecasting and sales & marketing will generally be considered positive skills in the forecaster. Also, an understanding of demand cycles within the industry in question will definitely stand the applicant in good stead.
With large and varied amounts of data coming into play, the sales forecaster will need an aptitude in cutting through the irrelevant data and seeking out the little gems that make the predictions more precise. The communications skills cannot be underestimated, either. Data will not always be on charts and graphs; it will sometimes be verbal, in the form of information from sales teams on the ongoing campaigns or leads. Any conclusions drawn from the data will then need to be clearly communicated to planners and production managers.
Sales Forecaster Jobs in Weston-super-Mare
Located 18 miles (30 km) south east of Bristol and directly across the Bristol Channel from Cardiff, Weston-super-Mare is a popular seaside resort that benefited hugely when the railways came its way in the 1800s. Its strange name comes from the Anglo-Saxon “west tun” (west settlement) and the Latin “super mare” meaning upon sea. One of the most influential engineers of all time, Isambard Kingdom Brunel, also used to live there, proving that peculiar names must be in the water – and probably explaining why a sleepy village got a railway!
The town did have some industry in the past. The Westland aircraft company, which was based in Yeovil, had its helicopter manufacturing and maintenance plant in Weston-super-Mare. The company is famous for its Wessex, Sea King, Puma and Lynx military, coastguard and rescue helicopter. One of the most famous helicopter pilots in the world (no, not Noel Edmonds), Prince William, pilots Sea Kings. The factory closed down in 2002, and Weston-super-Mare is now home to The Helicopter Museum.
Weston-super-Mare’s economy is mainly focused on tourism, but there is some industry and distribution activity in the area, partly due to its location as the gateway to the South West. Discount supermarket Lidl has its southern distribution centre there, and there is some other light industry in the town. While it may not seem the first place you’d look for a Sales Forecaster job, they do come up from time to time, and there will always be a demand in nearby Bristol too.
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Cast UK’s supply chain opportunities
As Cast UK only deal with logistics, procurement and supply chain, many employers come to us first to create a candidate shortlist because they know we’re tightly focused on delivering the best people to them. Please see what’s available in your region and if you’ve seen something you’re interested in, do get in touch – whether it’s today or tomorrow, we might have the best position for you.
People approach Cast UK for many reasons, whether seeking more job fulfilment or simply relocating with the family, so it’s good to know that we always have the complete range of positions available nationwide.
We are a growing force in logistics, procurement and supply chain recruitment, partly because supply chain, procurement and logistics are the only sectors we deal with. Our founder members and consultants all come from these sectors, so we know what employers and candidates are looking for in their staff and careers respectively.
To find out more about how Cast UK can help you recruit a Sales Forecaster for your business or find you a job as a Sales Forecaster then contact one of our consultant team on 0333 121 3345.
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