Sales Forecaster jobs
Productivity of goods and the logistics of getting them from their raw materials sites to the shops, forecourts and wholesalers is all influenced by one thing: demand. There is no point producing millions of a product when there is only demand for hundreds of thousands. At the same time, though, producing hundreds of thousands when there’s a demand for millions will mean that the company is not as profitable as it could be and customers will look to your competition to fulfil their demand.
Keeping track of demand will be the task of the sales forecaster. The sales forecaster will have a series of statistics at his or her disposal on which to base the likely demand figures. At the root will be the ongoing sales charts, which will show trends over long periods of time, from which expected seasonal changes can be worked out. However there are other demand drivers at play, which must also be taken into account. If the sales and marketing team are organising a campaign, the sales forecaster will need to know – similarly if, say, a retailer is doing their own promotion on a product.
This is vital because the production, procurement and logistics teams will all need to know their expected levels of work and acquisition of raw materials. By having a more accurate picture they will be able to arrange supply, staffing, warehousing and transportation needs. Forecasters will generally work in the medium and short term timescales, the latter ideally being a fine-tuning of the former. No forecast can be 100% accurate, but by delivering workable predictions to production planners, the supply chain can be optimised.
The skills required
Expertise in forecasting and sales & marketing will generally be considered positive skills in the forecaster. Also, an understanding of demand cycles within the industry in question will definitely stand the applicant in good stead.
With large and varied amounts of data coming into play, the sales forecaster will need an aptitude in cutting through the irrelevant data and seeking out the little gems that make the predictions more precise. The communications skills cannot be underestimated, either. Data will not always be on charts and graphs; it will sometimes be verbal, in the form of information from sales teams on the ongoing campaigns or leads. Any conclusions drawn from the data will then need to be clearly communicated to planners and production managers.
Sales Forecaster Jobs in Bath
The Somerset city of Bath is a place with at least two remarkable historical periods that resonate today: the Roman and the Georgian. It was a popular Roman spa town, called Aquae Sulis, and its Roman baths not only survive to this day, they are still used, both by locals and by the many tourists who visit the city, usually as part of spa treatment. The second great era was the Georgian period, when the city regained its reputation as a spa city, and much of its iconic architecture was built, including the impressive Royal Crescent. A notable inhabitant of Bath was Jane Austen; there’s a museum dedicated to her in the city, although she notably never liked the place!
Throughout the nineteenth and twentieth centuries, Bath did have quite an important manufacturing sector, its closeness to the major port of Bristol being an important factor. As the twentieth century drew on, however, the city became rather gentrified and started to focus more on tourism, and the manufacturing sector suffered. Today many of those who work in the city have to commute from outside because of property prices.
Some industries are successful in the city, however. Publishing in particular is doing well, with Future plc, owner of over 150 magazines, being based there, as well as some book publishers such as Parragon and the mail-order company House of Bath (now owned by JD Williams). Tourism remains its greatest single employer, with restaurants, guest houses, hotels, museums and the like enjoying almost year-round visits. Although the city proper has a population of around 90,000, the area as a whole is home to close to 170,000, making it a thriving place. It is not unusual for Sales Forecaster positions to appear in Bath, partly due to this large population and tourist requirements.
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Cast UK’s supply chain opportunities
As Cast UK only deal with logistics, procurement and supply chain, many employers come to us first to create a candidate shortlist because they know we’re tightly focused on delivering the best people to them. Please see what’s available in your region and if you’ve seen something you’re interested in, do get in touch – whether it’s today or tomorrow, we might have the best position for you.
People approach Cast UK for many reasons, whether seeking more job fulfilment or simply relocating with the family, so it’s good to know that we always have the complete range of positions available nationwide.
We are a growing force in logistics, procurement and supply chain recruitment, partly because supply chain, procurement and logistics are the only sectors we deal with. Our founder members and consultants all come from these sectors, so we know what employers and candidates are looking for in their staff and careers respectively.
To find out more about how Cast UK can help you recruit a Sales Forecaster for your business or find you a job as a Sales Forecaster then contact one of our consultant team on 0333 121 3345.
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