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Head of Sales - Watford

Head of Sales

While every well organised company has a set strategy for growth and development through increased sales, there needs to be a sales team tasked with identifying openings, initiating plans and monitoring success. The head of sales is at the forefront of that team, and is a vital cog in the success of its operation.

In some organisations, the head of sales will occupy a place on the board alongside directors, while they may alternatively report to a sales director. Either way, they will head up the team and oversee the strategic planning and implementation of sales strategies in line with the board’s demands, and they will be expected to run the department with a degree of autonomy.

Part of the head of sales job description might also include liaising with the rest of the company, especially production and supply chain, to ensure that any sales agreements they make with customers can be delivered. They will also be responsible for negotiating deals with important clients, although that task might also be delegated to subordinates within an agreed framework for smaller clients.

Head of Sales skills required

A good head of sales will be completely on top of the processes, capabilities, products and services of the company. That’s partly because they might often be the only company representative in critical meetings, but also because they will be a conduit between the board, the production arm and the team delivering sales targets.

Head of sales jobs therefore always require someone who is a fast learner, is analytical with KPIs and forecasts, and is a superb communicator to clients, prospects and colleagues at all levels.

Head of Sales Jobs in Watford

A town located in Hertfordshire, Watford is just 18 miles from London and is a busy area with many opportunities for those seeking Head of Sales roles.

It also boasts easy access to the capital - via overground trains or the Metropolitan underground line - making it perfect for those who want to work in London, but live away from the hustle and bustle of the big city.

Situated on the River Colne, Watford is thought to have originated during the Saxon period and was mainly an agricultural area until the Industrial Revolution. Thanks to the completion of the Grand Union Canal in 1798 and the London and Birmingham Railway in 1837, the city quickly began to expand.

During this period, manufacturing became an important part of the local economy, particularly paper-making, printing and brewing.

For most of the 20th century, a Rolls-Royce factory was located in Watford, which was responsible for manufacturing jet engines. This site was shut down in the early 1990s and re-born as the world-famous Leavesden Film Studios, which has been used for work on blockbuster franchises like James Bond, Star Wars and Harry Potter.

In line with the rest of the country, the service sector has taken over in Watford during the last 20 years and the city is now home to various multimedia companies. What's more, a number of large companies have the headquarters here - including Mothercare, Hilton and JD Wetherspoons.

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Looking to advance your career?

Find head of sales jobs at Cast UK

Are you looking for your next head of sales role and want to help push a business to the next league? Or are you running a business and you need someone to hit the ground running as a new head of sales? Whichever you are, Cast UK can help with your recruitment.

If you’re a potential candidate, register with us so we can contact you when a relevant position becomes available.


If you’re looking for a sales head yourself, call one of our consultants on 0333 121 3345 – we’ve got an extensive list of excellent management and executive level sales professionals who are ready to talk.

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