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Head of Sales - Wales

Head of Sales

While every well organised company has a set strategy for growth and development through increased sales, there needs to be a sales team tasked with identifying openings, initiating plans and monitoring success. The head of sales is at the forefront of that team, and is a vital cog in the success of its operation.

In some organisations, the head of sales will occupy a place on the board alongside directors, while they may alternatively report to a sales director. Either way, they will head up the team and oversee the strategic planning and implementation of sales strategies in line with the board’s demands, and they will be expected to run the department with a degree of autonomy.

Part of the head of sales job description might also include liaising with the rest of the company, especially production and supply chain, to ensure that any sales agreements they make with customers can be delivered. They will also be responsible for negotiating deals with important clients, although that task might also be delegated to subordinates within an agreed framework for smaller clients.

Head of Sales skills required

A good head of sales will be completely on top of the processes, capabilities, products and services of the company. That’s partly because they might often be the only company representative in critical meetings, but also because they will be a conduit between the board, the production arm and the team delivering sales targets.

Head of sales jobs therefore always require someone who is a fast learner, is analytical with KPIs and forecasts, and is a superb communicator to clients, prospects and colleagues at all levels.

Head of Sales Jobs in Wales

Known for its stunning coastlines and charming villages, sweeping landscapes and bustling cities and towns like Cardiff, Swansea, Barry, Newport and Aberystwyth, Wales offers an array of opportunities for those seeking Head of Sales vacancies.

With the dawn of the Industrial Revolution, the Welsh economy expanded significantly and the few small industries that existed before the 18th century - such as agriculture, milling, textile production and mining - all grew rapidly.

Techniques for copper smelting were developed in Swansea, while ironwork, slate quarrying and coal mining were also big business. Meanwhile, the Cardiff docks were extremely important during the 19th century for the shipment of coal and steelwork.

Today, Wales has a predominately post-industrial economy and the service sector has grown significantly since the end of the second world war. A number of financial companies have regional headquarters here, including Legal & General, HBOS, ING Direct, the AA and BT.

In addition, the Driver and Vehicle Licensing Agency is situated in Swansea - it maintains a database of vehicles in Great Britain and deals with other tasks like selling private number plates and issuing licences.

While heavy industry in Wales has declined over the years, the country is still home to a number of manufacturing and steelmaking facilities. Indeed, the Port Talbot Steel Works produces around five million tonnes of steel every year. There are also two oil refineries in Milford Haven, as well as a Ford engine factory in Bridgend.

Agriculture and food production are another element to the Welsh economy, while forestry and fishing are small but thriving industries in the region.

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Looking to advance your career?

Find head of sales jobs at Cast UK

Are you looking for your next head of sales role and want to help push a business to the next league? Or are you running a business and you need someone to hit the ground running as a new head of sales? Whichever you are, Cast UK can help with your recruitment.

If you’re a potential candidate, register with us so we can contact you when a relevant position becomes available.


If you’re looking for a sales head yourself, call one of our consultants on 0333 121 3345 – we’ve got an extensive list of excellent management and executive level sales professionals who are ready to talk.

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