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Head of Sales - Swansea

Head of Sales

While every well organised company has a set strategy for growth and development through increased sales, there needs to be a sales team tasked with identifying openings, initiating plans and monitoring success. The head of sales is at the forefront of that team, and is a vital cog in the success of its operation.

In some organisations, the head of sales will occupy a place on the board alongside directors, while they may alternatively report to a sales director. Either way, they will head up the team and oversee the strategic planning and implementation of sales strategies in line with the board’s demands, and they will be expected to run the department with a degree of autonomy.

Part of the head of sales job description might also include liaising with the rest of the company, especially production and supply chain, to ensure that any sales agreements they make with customers can be delivered. They will also be responsible for negotiating deals with important clients, although that task might also be delegated to subordinates within an agreed framework for smaller clients.

Head of Sales skills required

A good head of sales will be completely on top of the processes, capabilities, products and services of the company. That’s partly because they might often be the only company representative in critical meetings, but also because they will be a conduit between the board, the production arm and the team delivering sales targets.

Head of sales jobs therefore always require someone who is a fast learner, is analytical with KPIs and forecasts, and is a superb communicator to clients, prospects and colleagues at all levels.

Head of Sales Jobs in Swansea

Once known informally as Copperopolis because of its fame as a region for smelting Cornish copper, Swansea has transformed itself from a typical Industrial Revolution city to a modern, fashionable and affluent part of Wales. Much of its employment is now in the service industries, most notably financial services, with retail also contributing. However its two most famous exports are probably the poet Dylan Thomas and Hollywood star Catherine Zeta-Jones!

Also like many industrial towns and cities across the UK, it bore the brunt of German air raids in the Second World War, and has been heavily developed in the post-war period. A key development came in 1981, when Swansea Enterprise Park became the UK’s first enterprise zone. With excellent transport connections in the shape of the A4067, A4217 and A48 and the South Wales Mainline, the zone continues to attract businesses, which means the logistics element is regularly on the lookout for Head of Sales positions to be filled.

Some of the larger employers on the Swansea Enterprise Park are beauty product manufactuer Alberto-Culver, industrial carbon and ceramics company Morgan Crucible, packaging firm Viskase, The Land Registry and Welsh Water.

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Find head of sales jobs at Cast UK

Are you looking for your next head of sales role and want to help push a business to the next league? Or are you running a business and you need someone to hit the ground running as a new head of sales? Whichever you are, Cast UK can help with your recruitment.

If you’re a potential candidate, register with us so we can contact you when a relevant position becomes available.


If you’re looking for a sales head yourself, call one of our consultants on 0333 121 3345 – we’ve got an extensive list of excellent management and executive level sales professionals who are ready to talk.

Contact us