Sales Director
Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.
In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.
This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.
The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.
Sales Director skills required
Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.
They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.
Sales Director Jobs in Watford
A town located in Hertfordshire, Watford is just 18 miles from London and is a busy area with many opportunities for those seeking Sales Director roles.
It also boasts easy access to the capital - via overground trains or the Metropolitan underground line - making it perfect for those who want to work in London, but live away from the hustle and bustle of the big city.
Situated on the River Colne, Watford is thought to have originated during the Saxon period and was mainly an agricultural area until the Industrial Revolution. Thanks to the completion of the Grand Union Canal in 1798 and the London and Birmingham Railway in 1837, the city quickly began to expand.
During this period, manufacturing became an important part of the local economy, particularly paper-making, printing and brewing.
For most of the 20th century, a Rolls-Royce factory was located in Watford, which was responsible for manufacturing jet engines. This site was shut down in the early 1990s and re-born as the world-famous Leavesden Film Studios, which has been used for work on blockbuster franchises like James Bond, Star Wars and Harry Potter.
In line with the rest of the country, the service sector has taken over in Watford during the last 20 years and the city is now home to various multimedia companies. What's more, a number of large companies have the headquarters here - including Mothercare, Hilton and JD Wetherspoons.
Popular locations
Sales director jobs at Cast UK
Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.
If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.
If you’re a sales director or are ready to use your experience to become one, please register with us here to get ahead of your next career move.
Contact us