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Head of Sales - Wallasey

Head of Sales

While every well organised company has a set strategy for growth and development through increased sales, there needs to be a sales team tasked with identifying openings, initiating plans and monitoring success. The head of sales is at the forefront of that team, and is a vital cog in the success of its operation.

In some organisations, the head of sales will occupy a place on the board alongside directors, while they may alternatively report to a sales director. Either way, they will head up the team and oversee the strategic planning and implementation of sales strategies in line with the board’s demands, and they will be expected to run the department with a degree of autonomy.

Part of the head of sales job description might also include liaising with the rest of the company, especially production and supply chain, to ensure that any sales agreements they make with customers can be delivered. They will also be responsible for negotiating deals with important clients, although that task might also be delegated to subordinates within an agreed framework for smaller clients.

Head of Sales skills required

A good head of sales will be completely on top of the processes, capabilities, products and services of the company. That’s partly because they might often be the only company representative in critical meetings, but also because they will be a conduit between the board, the production arm and the team delivering sales targets.

Head of sales jobs therefore always require someone who is a fast learner, is analytical with KPIs and forecasts, and is a superb communicator to clients, prospects and colleagues at all levels.

Head of Sales Jobs in Wallasey

After years of sailing the seven seas and bringing back cargoes and unlikely tales, the upper ranks of the merchant and military navies wanted somewhere pleasant to live, and if they weren’t fed up of the sea, one such place might have been Wallasey. The town at the northern tip of the Wirral, opposite Liverpool, sprung up for just this reason, and it was full of large homes for such seamen to retire to. The town had a small presence already in the shape of a fort and lighthouse, both to protect the port, but it was barely inhabited. New Brighton, the most resort-like part, was named after Brighton on the south coast, and it was hoped that it would emulate its success.

Wallasey’s population of around 60,000 is well connected by road, rail and sea. The M53 to Chester starts in the town and the Kingsway tunnel (known locally as the Wallasey Tunnel) picks up at the same point. By rail Wallasey is linked to Liverpool, the Wirral, North Wales and Chester, and the Mersey Ferry crosses from Wallasey’s Seacombe terminal (as well as Birkenhead). Birkenhead and Wallasey would now probably be completely merged were it not for the dock that stretches 2600 metres inland.

Wallasey is now an integral part of the Liverpool and Birkenhead conurbation, and it is no longer a retreat for retired seamen, with most of their houses being converted into bed and breakfasts or flats long ago. The town’s economy is now linked with those of its neighbouring towns and Liverpool, and that is not bad news for anyone looking for Head of Sales work, as the region still has plenty of manufacturing and distribution industry.

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Looking to advance your career?

Find head of sales jobs at Cast UK

Are you looking for your next head of sales role and want to help push a business to the next league? Or are you running a business and you need someone to hit the ground running as a new head of sales? Whichever you are, Cast UK can help with your recruitment.

If you’re a potential candidate, register with us so we can contact you when a relevant position becomes available.


If you’re looking for a sales head yourself, call one of our consultants on 0333 121 3345 – we’ve got an extensive list of excellent management and executive level sales professionals who are ready to talk.

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