Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Shrewsbury
Shrewsbury has always been a market town, as shown by its distinctive roads to Telford, Whitchurch, Oswestry, Welshpool and Ludlow. During the Industrial Revolution the town was linked by Shrewsbury Canal, which linked to the Shropshire canal, but again, it was used more to bring goods in than to take them out – the town remained largely unindustrialised. Railways also came in the nineteenth century, making Wolverhampton and the North and South of England easily accessible.
The town does have a thriving light industry scene, and has two important business parks, Shrewsbury Business Park and the Battlefield Enterprise Park. Sometimes Ecommerce Analyst or similar jobs turn up in Shrewsbury or the surrounding area simply because it’s a relatively isolated town that has a large demand for goods to be brought in.
Although Shrewsbury is the county town of Shropshire, it is actually only the second largest in the county (after Telford), but still has a sizeable population of around 100,000. As it is so close to the Welsh border, it acts as a magnet for many of the Welsh towns and villages along the country’s eastern side as well as those in the surrounding area. This has led to Shrewsbury becoming a very healthy shopping town; it is also a very pleasant place to live, with much of its medieval town centre still standing. Shrewsbury does have one very notable claim to fame, too – it was the birthplace of Charles Darwin.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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