Digital Community Builder
Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.
In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.
The skills required
Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.
However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.
Digital Community Builder Jobs in Salford
The city of Salford grew up around the same time as neighbouring Manchester until the two merged into one great metropolis, now called Greater Manchester, as the Industrial Revolution got into full swing. Both cities lie within the boundaries of the M60, the Greater Manchester ringroad, and are also joined by the inner ringroad, the Mancunian Way. Salford takes in several towns such as Eccles, Swinton, Pendlebury, Walkden and Irlam, bringing the total population to around 240,000. Although Manchester and Salford have similar histories, Salford was always to be in Manchester’s shadow commercially, and there is no discernible city centre to speak of, whereas Manchester’s central business district is large.
A great engineering feat was the construction of the Manchester Ship Canal, which linked Salford and Manchester to the Irish Sea for practically any vessel – this was no barge canal. It ended the dominance of Liverpool as a sea port and brought trade and allowed export directly from the factories and mills. Its terminus was a huge port with massive berths, in what is now Salford Quays. Although ships do still use the canal, the quays are now a massive development of shopping, museums, galleries and residential units. MediCityUK is there, and it’s where many parts of the BBC, including 5 Live, Breakfast, Sport and Children’s are now based.
Salford is extremely well connected, sharing Manchester’s road, rail, tram, canal and international airport network. It’s also a thriving and vital part of Greater Manchester, with its own industry, university and a major hospital. With the huge industrial estate of Trafford Park on the doorstep and a conurbation of 2.5 million to serve, it’s no wonder that we regularly handle Digital Community Builder jobs in Salford.
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Digital community builder jobs at Cast UK
Do you love getting social and watching your subscriber and follower numbers grow? If you’ve done it professionally or have shown a professional mindset in your private community building, you could be very useful to companies up and down the country. Leave your details by registering using the link below.
If your business isn’t growing its community – or if it’s shrinking – it’s possible that a talented digital community builder could be just what you need to stop the rot and get your name talked about. Call 0333 121 3345 and Cast UK can find you some very sociable candidates who are (unsurprisingly) eager to talk.
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