Digital Community Builder
Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.
In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.
The skills required
Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.
However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.
Digital Community Builder Jobs in Crewe
There is no doubt about what Crewe is most famous for – it is the railways. Crewe is more than just a place that happened to have a railway junction nearby – it was virtually non-existent as a settlement until the railways came. Indeed, the town itself is named after the railway station it grew up around. Look at Crewe on a map and you’ll see six major lines emerging from it, heading to Shrewsbury/South Wales, Birmingham/London, Stoke-on-Trent, Manchester, Liverpool and Chester/North Wales.
Such a key point in the railway network made it the natural choice to locate railway works, and so it came to be. The town grew up quickly around the works, and as it grew in importance other related industries set up there. Crewe’s most famous single business was Rolls Royce, who located their car manufacturing plant there. Since 2002, however, production at the site is entirely of Bentley cars. Although there are still railway locomotive maintenance plants in the town, they are a shadow of their former selves.
Crewe now has a population of around 70,000 and has diversified greatly from its railway heyday. It is still considered a reasonably good place to set up a logistics operation, mainly due to its rail and road links (the M6 passes just to its east), so Digital Community Builder jobs in Crewe are not uncommon. Companies with a presence in the town include Bombardier, Bentley, BAE Systems, Air Products, Fujitsu and Barclay’s Bank.
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Digital community builder jobs at Cast UK
Do you love getting social and watching your subscriber and follower numbers grow? If you’ve done it professionally or have shown a professional mindset in your private community building, you could be very useful to companies up and down the country. Leave your details by registering using the link below.
If your business isn’t growing its community – or if it’s shrinking – it’s possible that a talented digital community builder could be just what you need to stop the rot and get your name talked about. Call 0333 121 3345 and Cast UK can find you some very sociable candidates who are (unsurprisingly) eager to talk.
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