Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Ashford
The Kent town of Ashford was traditionally a market town and stop-off point for London to Folkestone or Dover travellers. Although it has a moderately large population of around 65,000, it is by far the largest settlement for 20 miles in any direction, and remains an important shopping town in the region, especially now that it has a designer outlet to accompany its several shopping districts.
It is the railways that have played the largest part in Ashford’s history since the nineteenth century, however. The town served as an important hub for trains to London (50 miles, or 80 km, to the north west), Tonbridge, Hastings, Folkestone and Canterbury and this brought trade and population to the town. But Ashford’s link with the railways became international when it was made a stop on the Eurostar line to France in 1996. The town now has at least five distinct trading and industrial estates, some of which are located there mainly thanks to its excellent links with London and the Continent.
Ashford has always been a busy town but the Eurostar line coming to town has made it a key element in Britain’s transport infrastructure. Ashford is also well connected by road, with the M20/A20 that links Folkestone/Dover and London passing by Ashford’s eastern borders. This all adds up to a positive picture for anyone seeking Marketing assistant jobs in Ashford or the surrounding area.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
Contact us