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Head of Sales - Stoke-on-Trent

Head of Sales

While every well organised company has a set strategy for growth and development through increased sales, there needs to be a sales team tasked with identifying openings, initiating plans and monitoring success. The head of sales is at the forefront of that team, and is a vital cog in the success of its operation.

In some organisations, the head of sales will occupy a place on the board alongside directors, while they may alternatively report to a sales director. Either way, they will head up the team and oversee the strategic planning and implementation of sales strategies in line with the board’s demands, and they will be expected to run the department with a degree of autonomy.

Part of the head of sales job description might also include liaising with the rest of the company, especially production and supply chain, to ensure that any sales agreements they make with customers can be delivered. They will also be responsible for negotiating deals with important clients, although that task might also be delegated to subordinates within an agreed framework for smaller clients.

Head of Sales skills required

A good head of sales will be completely on top of the processes, capabilities, products and services of the company. That’s partly because they might often be the only company representative in critical meetings, but also because they will be a conduit between the board, the production arm and the team delivering sales targets.

Head of sales jobs therefore always require someone who is a fast learner, is analytical with KPIs and forecasts, and is a superb communicator to clients, prospects and colleagues at all levels.

Head of Sales Jobs in Stoke-on-Trent

Often simply referred to as Stoke, Stoke-on-Trent is a city in Staffordshire. It is also affectionately known as The Potteries, a name that date backs to the 1800s when the region became a leader in the production of ceramics, particularly decorative tiles, figurines and dishes.

The area around Stoke had long been recognised as an excellent source of clay, salt, lead and coal and many of the companies that started manufacturing ceramic goods on an industrial scale during the 17th century are still around today - such as Royal Doulton, Spode, Wedgwood and Dudson, which was founded in 1800 and is the oldest tableware manufacturer in the UK.

In addition, the 1842 Pottery Riots that which were sparked by unannounced pay reductions have been said to be some of the first examples of trade unionism in the country.

Of course, other industries have also helped shape the region. Coal mining was a large part of the local economy until the last pit closed in the mid 1990s. Meanwhile, the steel industry was a booming business throughout the 19th and 20th centuries.

These days, Stoke-on-Trent is a thriving community and a great location for anyone seeking Head of Sales vacancies.

As well as the ceramics companies that call the city home, a number of other businesses have offices in the region, including bet365, Phones4U and the Michelin tyre company. Other companies, like Sainsbury's and the Co-operative Pharmacy, maintain large warehousing facilities in Stoke, while Premier Foods manufactures some well-known sweet treats.

Looking to advance your career?

Find head of sales jobs at Cast UK

Are you looking for your next head of sales role and want to help push a business to the next league? Or are you running a business and you need someone to hit the ground running as a new head of sales? Whichever you are, Cast UK can help with your recruitment.

If you’re a potential candidate, register with us so we can contact you when a relevant position becomes available.


If you’re looking for a sales head yourself, call one of our consultants on 0333 121 3345 – we’ve got an extensive list of excellent management and executive level sales professionals who are ready to talk.

Contact us