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Sales Director - Reading

Sales Director

Any business, whether they’re mass producing widgets or selling their consultancy services, needs a steady flow of new customers to achieve growth or replace those that are lost.

In a competitive sector, that can’t be done with placing ads in industry newspapers and building a website – it needs an overarching sales strategy that takes the board’s growth and sustainability goals and achieves them through winning new clients and keeping existing clients happy.

This strategy is the responsibility of the director of sales, an executive level position that ensures the commercial health of the company is assured, at least from the revenue perspective.

The sales director accomplishes this strategic goal by managing a team of sales consultants, which might have its own hierarchy or could be just a few people, depending on the size of the business.

Sales Director skills required

Sales director jobs always require a good understanding of the basics of sales: marketing, networking, negotiation and contracts. A vital component of the skill set will be an ability to fully understand the products and services they are selling, as they may well be asked very technical questions whether it’s a sales meeting or a trade fair, and full knowledge is impressive and expedient.

They’ll also need to know the capabilities of the production team, supply chain and logistics when they are promising to supply goods or services to customers. That means they should be able to communicate effectively internally and externally, and to maintain good working relationships across the board.

Sales Director Jobs in Reading

Situated in the Thames Valley where the Thames and River Kennet converge, Reading is a town in south-east England known as a centre of commerce and an excellent choice for those seeking Sales Director vacancies.

The area was first settled in the 8th century, the local abbey was founded in 1121 and by 1538 Reading had become one of the largest towns in the area. The region thrived on the wealth generated by trading cloth until the English Civil War.

With the dawn of the Industrial Revolution, Reading was again making a name for itself, this time with a combination of ironworks and brewing.

The region benefited from improved trade with London due to the building of better roads, the establishment of various railways and the opening of the river to boat traffic. Indeed, the Kennet and Avon canal was opened in 1810, which meant that goods could travel by barge all the way to the Bristol Channel.

Fast forward to today and Reading is a centre for technology, finance and retail.

Top companies headquartered in the town include ING Direct, Yell Group and BG. Meanwhile, Prudential, PepsiCo, Holiday Inn, Bang & Olufsen, Intel, Cisco, Symantec, Nvidia, Virgin Media, Xerox and Verizon all have offices in Reading.

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Looking to advance your career?

Sales director jobs at Cast UK

Cast UK specialises in executive-level recruitment in a wide range of industries. We are a hub for both those seeking to take a step up the career ladder and those looking for top quality talent.

If you need to find that director of sales to realise your goals and strategies, get in touch with Cast UK on 0333 121 3345 today or contact us here.

If you’re a sales director or are ready to use your experience to become one, please register with us here to get ahead of your next career move.

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