Content Manager - Germany

Role

Content Manager

Location

Berlin - Germany

Salary
€45,000 - €50,000

Role Profile
An exciting opportunity for a Content Manager to join a start-up company whose mission is to play their part in addressing some of today's biggest environmental Challenges. Our client specialised in making electric mobility accessible to everyone. As a Content Manager, you will build a distinctive brand through local insights and culture with integrated marketing campaigns that connect with customers and drive the brand.

Key Responsibilities

SEO:

• Effectively track SEO visibility of your country and activate all actions to get maximum visibility
• Lead content agencies & freelancers to get the best value they can provide in the execution of tasks and processes:
• Conduct semantic audits to detect ranking opportunities (based on user's intent and keywords categorization)
• Conduct backlinks audits and build strategic partnerships with publishers and influencers to grow our popularity
• Build a Content Calendar that fits our audience's demand
• Ensuring all content follows our style guide, tone of voice, and brand guidelines
• Reviewing, editing, and improving content

Local Marketing:

• Manage all our own channels (CRM, Social, Website) and ensure all content has a clear purpose aligned to the overarching content strategy, brand strategy, and business objectives
• Ensure we tell our brand story consistently across all touchpoints, create compelling stories for our users, and help drive more users into the funnel
• Create visual content in collaboration with freelancers and agencies and make sure that it's continually reviewed and optimized based on data and user feedback
• Identify, build and manage strategic partnerships to leverage their channels to tell our story and to generate more demand for our service

Skills & Experience

• Native in German
• An entrepreneurial spirit who thrives in a fast-paced and growing business
• You have a flair for storytelling, and you have the ability to find the right words to get the right message across at the right time.
• You have a strong attention to detail, you know what goes into a great photo, you can create beautiful print layouts, and you can't wait to take pictures of our eBikes and mechanics in action to create a compelling story for our users and drive traffic & engagement.
• You have high standards for everything you do and dig into the details to assure that your output consistently meets a high bar.
• You are a team player and like to work with people who are very different from you: Operations, Tech,
• Being passionate about bikes is a plus!

About Cast UK

Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in, HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK and a complete list of all of our current vacancies, please visit www.castuk.com

Search similar jobs